In the spring of 2010, Panther's Eye Roasting Company underwent a transformation that would change its trajectory forever. Realizing the need for a shorter name, the company became known as PERC, an acronym that perfectly captured its essence. With just a roaster, some tunes blaring in the background, and a bicycle to distribute samples, PERC set off on a journey to share its exceptional coffee with the community.

The journey began in the cooler of the old Starland dairy, where coffee beans were meticulously roasted and brewed. The founder, Philip, hopped on his bike and traversed the neighborhood, offering aromatic samples to anyone willing to indulge. It was through this personal and hands-on approach that PERC started to build a loyal following.

As the business gained momentum, it became clear that PERC needed to expand its team to keep up with the demand. Philip brought on board his mom and dad as the first two employees, forming a close-knit crew united by their passion for roasting and sharing exceptional coffee. Together, they poured their hearts into the venture, creating a unique experience for each customer who walked through their doors.

With growth came the need for a bigger space to accommodate their expanding operations. PERC relocated to a captivating old building on the East side, injecting new life into its coffee-making process. A state-of-the-art roaster with increased capacity was installed, ensuring that the quality of each batch remained uncompromised. It was also here that PERCSHOP was born, a welcoming space where the community could gather, savor pour-over brews, indulge in public cuppings, and immerse themselves in the world of coffee.

Never content with remaining a local favorite, PERC set its sights on becoming a regional powerhouse. To achieve this, they partnered with a talented group consisting of Alan Fischer, Taylor Kimball, and Amber Foreman, pooling their expertise and resources. Together, this dynamic team opened retail shops in Philip's hometown of Atlanta, solidifying their presence in the region. They also established an Atlanta headquarters equipped with training facilities, offices, and a supportive atmosphere that fueled innovation and excellence.

The future holds boundless opportunities for PERC Coffee. As they continue to make strides in the coffee industry, they remain true to their roots as down-to-earth coffee hustlers. The passion, hard work, know-how, and resilience that have been the driving forces behind their success will always be the pillars of their endeavors.

PERC Coffee's story is not just about coffee; it's about the connections forged, the relationships nurtured, and the moments shared over a cup of perfectly brewed joe. Their mission is to spread joy, forge memories, and create timeless experiences through the art of coffee. Whether you're enjoying their beans at home or immersing yourself in the vibrant PERCSHOP atmosphere, the PERC team hopes that their coffee will ignite your adventurous spirit and inspire you to chase your dreams.

Each bag of PERC coffee tells a compelling story of craftsmanship, dedication, and the pursuit of perfection. From the exotic flavors of Colombia to the smooth richness of Costa Rica and the bold intensity of Papua New Guinea, there's a blend waiting to captivate your taste buds. Through their commitment to ethically sourcing premium beans and their meticulous roasting process, PERC ensures that every sip is an exploration of flavor and an invitation to savor life's little pleasures.

Whether you're a coffee connoisseur or a casual sipper, PERC Coffee invites you to join their community. Dive into their learning hub, where you can discover your preferred brewing style, explore the journey from seed to cup, and uncover expert tips for the perfect brew. And if you're a coffee enthusiast looking to share the PERC experience with others, their wholesale program offers an opportunity for businesses to serve exceptional coffee to their customers.

As you venture into the world of PERC Coffee, be prepared to embark on a journey like no other. Brace yourself for the tantalizing aroma, the bold flavors, and the warm smiles that greet you at every turn. PERC is not just a coffee company; it's a destination, a celebration of life's simple joys, and an invitation to savor each moment. So, grab a cup, take a sip, and let the world of PERC Coffee awaken your senses and fuel your pursuit of greatness. Welcome to the PERC Coffee family!

Date: September 17, 2023, 8:14 pm UTC
For Merchant: PERC Coffee - Website: https://perccoffee.com

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