In the spring of 2010, a modest roasting experiment in the cooler of an old Starland dairy kicked off what would become one of Atlanta’s most beloved specialty coffee names. What started as Panther’s Eye Roasting Company quickly shortened to PERC—an acronym that stuck as neatly as the smell of fresh roast drifting down the block. Armed with a roaster, a handful of vinyl records, and a bicycle for neighborhood deliveries, founder Philip spent those early days roasting, sampling, and building relationships the old-fashioned way: one pour-over and one conversation at a time.

That grassroots approach shaped PERC’s identity. Regular stops at the Forsyth Farmers Market, impromptu tastings at local events, and a willingness to chat with anyone who wanted a cup turned casual curiosity into a loyal following. When wholesale accounts began to appear, the business grew from a solo hustle to a family-run operation—Philip’s first hires were his mom and dad. From then on, scaling up never meant losing touch with community. It meant bringing more people into the fold: more roasters, more baristas, more coffee lovers who cared about craft.

Growth led to bigger equipment and a home with more room for ideas. PERC moved into a reclaimed Eastside building and dropped in a roaster with real capacity; they launched PERCSHOP, a public-facing spot where they could serve coffee, host cuppings, and make the shop a neighborhood anchor. PERCSHOP isn’t just a place to grab an espresso; it’s where the brand’s invite to “have some fun” with coffee is on full display. From casual tastings to hands-on events, the space translates bean-to-cup storytelling into something people can taste and remember.

Expansion continued deliberately. Philip partnered with Alan Fischer, Taylor Kimball, and Amber Foreman—described jokingly as a “coffee Voltron”—to scale PERC into a regional presence. Retail shops followed across Atlanta neighborhoods and beyond, anchored by an Atlanta headquarters that houses offices, a training space for baristas, and yes, a tongue-in-cheek nod to an “interpretive dance studio.” The seriousness is in the craft; the levity is in the culture. PERC presents itself as a crew of down-to-earth hustlers who roast and share "dang good coffee" without taking themselves too seriously.

What PERC brings to the cup is a clear commitment to sourcing and roasting. The online shop showcases rotating single-origin coffees—Colombia Andrés Martínez Floral Caturra, Colombia Jhon Rodriguez Ombligon, Ethiopia Chelchele, Peru El Guayacan, Brazil Legender—and blends that serve as reliable daily drivers. Decaf options appear alongside spotlight drops and small-lot offerings. Whether someone is chasing the outer limits of flavor or simply needs a dependable morning brew, PERC’s selection balances adventurous microlots with approachable, consistent roasts. Products are easy to find online: coffee, merch, brewing gear, and seasonal “drops” that create urgency for collectors and curious shoppers alike.

PERC’s website doubles as both a storefront and a learning hub. Free shipping on orders over $30 makes buying beans online convenient, while a library of resources—brew guides, pro tips, and a “Seed to Cup” series—helps customers make those beans sing at home. For brewers who want to dial in the perfect pour-over or tamp a flawless espresso, PERC’s guides are practical and friendly. The brand also maintains a “The Vibes” section that reflects its irreverent, community-forward tone and an active blog/archive for deeper dives into sourcing stories and roaster notes.

Local presence is a priority. PERC locations include PERCSHOP, East Lake, VAHI, Grant Park, Tucker, Chastain, and Savannah, each with a uniquely local feel while carrying the same commitment to service and quality. The shops double as neighborhood gathering places—spots to catch up, work for a few hours, or learn about a new single-origin release. For businesses looking to serve great coffee, PERC offers a wholesale program that brings their curated beans and trained staff to cafes, restaurants, and offices across the region.

Beyond beans and brew, PERC sells lifestyle merchandise—flagship gear, travel mugs, hats, and seasonal collections—so fans can wear and carry the brand. Limited “drops” and curated merch create moments for collectors and help extend the PERC aesthetic into everyday life. Careers and community are part of the equation too; the company frequently recruits baristas, roasters, and folks who want to join “Team PERC,” keeping the pipeline open for ambitious coffee people.

At its heart, PERC is a story about passion, hard work, and a touch of grit. The journey from a tiny cooler to multiple retail locations and a bustling online shop was fueled by a simple idea: roast excellent coffee and share it widely. That philosophy shows up in every bag, every cupping, and every pulse of music in a shop corner. For anyone searching for “PERC Coffee Atlanta,” “best Atlanta roaster,” or “buy specialty coffee online,” PERC’s blend of craft, community, and character makes it a destination worth visiting—either in person at one of their neighborhood shops or virtually through their constantly evolving online catalog.

Date: February 17, 2026, 6:03 pm UTC
For Merchant: PERC Coffee - Website: https://perccoffee.com

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In the bustling city of Atlanta, there is a coffee company that is all about good times and awesome coffee. Meet PERC Coffee, a brand rooted in authenticity, passion, and a drive to explore new horizons. Since its humble beginnings in 2010, PERC Coffee has grown into a beloved local favorite with big dreams of becoming a regional powerhouse.

Picture this: it's springtime, and in the heart of Atlanta, Panther's Eye Roasting Company is born. As fate would have it, a shorter name was in order, and the acronym PERC fit the bill perfectly. The journey began with a small team, a roaster, and some vibrant tunes echoing in the air. Imagine the intoxicating aroma of freshly roasted coffee beans and the radiant smiles of the founders as they embarked on their coffee adventure.

To connect with the community, the PERC team hopped on their bikes, offering samples of their meticulously crafted coffee to anyone they encountered. They also made their presence known at local events, showcasing their pour-over skills and introducing more and more people to the beauty of a perfectly brewed cup of joe. The connections they forged with the community were invaluable and laid the foundation for what was to come.

As the demand for PERC Coffee grew, so did the team. With a shared vision and unwavering dedication, a passionate crew assembled, ready to take on the world, one coffee bean at a time. But as they expanded, they realized that their cozy shop could no longer contain their ambitions. So, they packed their bags and moved into a remarkable old building on the East side, complete with a new roaster and ample space to serve their beloved coffee.

But that wasn't all. The team created PERCSHOP, a haven where coffee aficionados could immerse themselves in the art of coffee appreciation. Here, public cuppings were held, allowing people to explore different flavors, aromas, and brewing techniques. It was more than just a coffee shop; it was a space where the community could gather, connect, and share their love for all things coffee.

However, the PERC Coffee story didn't stop there. With a burning ambition and an understanding that greatness requires a united front, a partnership was formed. Philip, the creative mind behind PERC, joined forces with Alan Fischer, Taylor Kimball, and Amber Foreman. Like a coffee Voltron, they combined their expertise and passion to elevate PERC to new heights.

Their efforts led to the opening of retail locations in Atlanta, Philip's hometown. Each shop offered a unique ambiance, drawing customers in with a warm and inviting atmosphere. Whether you were seeking a quiet spot to work or a vibrant place to connect with friends, PERC Coffee had you covered. And nestled within their Atlanta headquarters were not only offices but also a training space for aspiring coffee enthusiasts—no interpretive dance studio, though!

Now, as PERC Coffee looks to the future, their aspirations continue to grow. They envision reaching even more coffee lovers, expanding their reach beyond Atlanta to become a regional force to be reckoned with. But no matter how big they become, PERC Coffee remains a group of down-to-earth coffee hustlers, forever grateful for the support they've received along the way.

So, whether you find yourself in Atlanta, craving a perfectly brewed cup of PERC Coffee, or you're browsing their website from afar, prepare to embark on a tantalizing coffee journey. From single-origin marvels to exquisitely crafted blends and even flavored delights, their coffee offerings cater to every taste bud. And let's not forget their array of brewing methods, allowing you to savor your coffee just the way you like it.

But PERC Coffee is more than just coffee. Indulge in their delectable selection of pastries, sandwiches, and salads, perfectly paired with your favorite brew. And if distance separates you from their Atlanta locations, fret not, as PERC Coffee offers online ordering and shipping, ensuring that you never have to miss out on their coffee magic.

So, join the PERC Coffee community, where good times and remarkable coffee intertwine. Let their passion, hard work, know-how, and a touch of southern charm enchant your senses and leave you with a newfound appreciation for the art of coffee. PERC Coffee invites you to be a part of their story, to sip, savor, and create lasting memories one cup at a time.

Date: January 8, 2024, 7:49 am UTC
For Merchant: PERC Coffee - Website: https://perccoffee.com

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In the spring of 2010, Panther's Eye Roasting Company underwent a transformation that would change its trajectory forever. Realizing the need for a shorter name, the company became known as PERC, an acronym that perfectly captured its essence. With just a roaster, some tunes blaring in the background, and a bicycle to distribute samples, PERC set off on a journey to share its exceptional coffee with the community.

The journey began in the cooler of the old Starland dairy, where coffee beans were meticulously roasted and brewed. The founder, Philip, hopped on his bike and traversed the neighborhood, offering aromatic samples to anyone willing to indulge. It was through this personal and hands-on approach that PERC started to build a loyal following.

As the business gained momentum, it became clear that PERC needed to expand its team to keep up with the demand. Philip brought on board his mom and dad as the first two employees, forming a close-knit crew united by their passion for roasting and sharing exceptional coffee. Together, they poured their hearts into the venture, creating a unique experience for each customer who walked through their doors.

With growth came the need for a bigger space to accommodate their expanding operations. PERC relocated to a captivating old building on the East side, injecting new life into its coffee-making process. A state-of-the-art roaster with increased capacity was installed, ensuring that the quality of each batch remained uncompromised. It was also here that PERCSHOP was born, a welcoming space where the community could gather, savor pour-over brews, indulge in public cuppings, and immerse themselves in the world of coffee.

Never content with remaining a local favorite, PERC set its sights on becoming a regional powerhouse. To achieve this, they partnered with a talented group consisting of Alan Fischer, Taylor Kimball, and Amber Foreman, pooling their expertise and resources. Together, this dynamic team opened retail shops in Philip's hometown of Atlanta, solidifying their presence in the region. They also established an Atlanta headquarters equipped with training facilities, offices, and a supportive atmosphere that fueled innovation and excellence.

The future holds boundless opportunities for PERC Coffee. As they continue to make strides in the coffee industry, they remain true to their roots as down-to-earth coffee hustlers. The passion, hard work, know-how, and resilience that have been the driving forces behind their success will always be the pillars of their endeavors.

PERC Coffee's story is not just about coffee; it's about the connections forged, the relationships nurtured, and the moments shared over a cup of perfectly brewed joe. Their mission is to spread joy, forge memories, and create timeless experiences through the art of coffee. Whether you're enjoying their beans at home or immersing yourself in the vibrant PERCSHOP atmosphere, the PERC team hopes that their coffee will ignite your adventurous spirit and inspire you to chase your dreams.

Each bag of PERC coffee tells a compelling story of craftsmanship, dedication, and the pursuit of perfection. From the exotic flavors of Colombia to the smooth richness of Costa Rica and the bold intensity of Papua New Guinea, there's a blend waiting to captivate your taste buds. Through their commitment to ethically sourcing premium beans and their meticulous roasting process, PERC ensures that every sip is an exploration of flavor and an invitation to savor life's little pleasures.

Whether you're a coffee connoisseur or a casual sipper, PERC Coffee invites you to join their community. Dive into their learning hub, where you can discover your preferred brewing style, explore the journey from seed to cup, and uncover expert tips for the perfect brew. And if you're a coffee enthusiast looking to share the PERC experience with others, their wholesale program offers an opportunity for businesses to serve exceptional coffee to their customers.

As you venture into the world of PERC Coffee, be prepared to embark on a journey like no other. Brace yourself for the tantalizing aroma, the bold flavors, and the warm smiles that greet you at every turn. PERC is not just a coffee company; it's a destination, a celebration of life's simple joys, and an invitation to savor each moment. So, grab a cup, take a sip, and let the world of PERC Coffee awaken your senses and fuel your pursuit of greatness. Welcome to the PERC Coffee family!

Date: September 17, 2023, 8:14 pm UTC
For Merchant: PERC Coffee - Website: https://perccoffee.com

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In the spring of 2010, Panther's Eye Roasting Company was born. With a passion for coffee and a vision to share dang good brews with the world, founder Philip embarked on a journey that would ultimately redefine the coffee scene in his community. And thus, PERC Coffee was born.

It all started in a humble spot - the cooler of the old Starland dairy. Armed with a roaster, some tunes, and a bicycle, Philip would roast coffee and ride around, offering samples to anyone who crossed his path. This grassroots approach allowed him to engage with the community, slinging bags at the Forsyth Farmers Market and brewing pour-overs at local events.

As the business grew, so did the team. Philip recognized the need to assemble a crew of like-minded individuals who shared his goal of roasting and sharing exceptional coffee. Together, they became a small but impassioned group, working towards a common goal.

But as the team grew, the walls of their modest shop seemed to close in on them. They needed more space to accommodate their expanding operations and to truly engage with the community. The solution? A super cool old building on the East side, complete with a new roaster and PERCSHOP - a space that not only served coffee but also hosted public cuppings and fostered community engagement.

Philip's vision didn't stop there. He wanted to take PERC Coffee from being a beloved local favorite to a regional powerhouse. And to achieve this, he joined forces with Alan Fischer, Taylor Kimball, and Amber Foreman. Together, they formed a coffee Voltron, ready to tackle the next level of growth. They opened retail shops in Philip's hometown of Atlanta and set up headquarters complete with training facilities. And no, there isn't actually an interpretive dance studio, but hey, they've got everything else covered!

Looking ahead, PERC Coffee has big plans for the future. But through it all, they remain true to their down-to-earth roots. They are a team of coffee hustlers who are passionate about sharing good times and amazing coffee with everyone they meet. Their story is one of passion, hard work, know-how, and grit. But most importantly, it's a story of community support and the amazing people who have stood by them along the way.

So, what sets PERC Coffee apart from the rest? It's their commitment to authenticity, passion, and curiosity. They believe in growing a business that stays true to its roots and forges its own path. They work closely with farmers who produce fantastic coffees, ensuring a direct connection from seed to cup. And they're proud to share the fruits of this collaboration with coffee enthusiasts far and wide.

When you visit the PERC Coffee website, you'll be greeted with an array of delicious offerings. From their signature Colombia Wilder Lasso Black Honey to the bold Papua New Guinea Wahgi Valley, there's a coffee for every palate. And if you're new to the world of coffee, fear not! PERC Coffee has a range of brew guides and pro tips to help you elevate your coffee game.

And if you're a coffee lover who wants to bring the PERC experience home, you're in luck. They offer their coffees in convenient bags, making it easy to enjoy their exceptional brews whenever and wherever you want. And if you're a coffee shop or business looking to serve top-notch coffee, PERC Coffee also offers wholesale options.

So, whether you're a coffee aficionado or just starting your journey of coffee exploration, PERC Coffee is your go-to destination. Their commitment to quality, community, and incredible flavors sets them apart in the world of coffee. So go ahead, dive into the PERC Coffee experience and discover the joy of a damn good cup of joe.

Date: August 25, 2023, 3:14 pm UTC
For Merchant: PERC Coffee - Website: https://perccoffee.com

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In the bustling city of Atlanta, there's a hidden gem that coffee enthusiasts can't get enough of. Introducing PERC Coffee, a local favorite that has quickly risen to regional fame with its delicious brews and down-to-earth vibes.

The story of PERC Coffee began in the spring of 2010, under the name Panther's Eye Roasting Company. However, as the business gained momentum, it became clear that a shorter name was needed. That's when the acronym PERC -- short for Panther's Eye Roasting Company -- came to the rescue. With a new name, the team set out to conquer the world of coffee, one sip at a time.

At first, PERC Coffee operated out of a humble spot in the cooler of an old Starland dairy. Picture this: a roaster, some tunes cranked up real loud, and the unmistakable aroma of freshly roasted coffee. Founder Philip, armed with a bike and bags of coffee samples, would hit the streets, offering folks a taste of his artisanal creations. It was an unconventional start, but it allowed him to connect with the community in a unique way.

As the business grew, so did the team. Philip knew that in order to fulfill their mission of sharing dang good coffee with everyone, he needed a passionate crew by his side. And that's exactly what he assembled. Together, they embarked on a journey to roast and share the best coffee they could create.

The walls of their cozy shop started closing in as the demand for their coffee grew. So, PERC Coffee made a bold move and relocated to a super cool old building on the East side. With the move came a new roaster, one with more capacity to meet the increasing demand. They also opened PERCSHOP, a dedicated space to serve coffee, host public cuppings (coffee tastings), and engage with the community over a cup of joe.

But PERC Coffee wasn't content with being just a local favorite. They had big dreams of becoming a regional juggernaut. To make that happen, they joined forces with an incredible group of individuals: Alan Fischer, Taylor Kimball, and Amber Foreman. Together, they formed a coffee Voltron, ready to take PERC to the next level.

Their first step was to expand beyond Atlanta. They opened retail shops in Philip's hometown and added an Atlanta headquarters. This headquarters not only houses offices and a training space but also includes room for interpretive dance—just kidding! It's a space dedicated solely to bettering their craft and ensuring every cup of PERC Coffee is nothing short of exceptional.

Looking to the future, PERC Coffee has big plans in store. But no matter how far they go, they will always remain true to their humble beginnings. They are a bunch of down-to-earth coffee hustlers determined to share good times and awesome coffee with everyone they meet.

It's not just their passion and hard work that have enabled PERC Coffee's success. They are also grateful for the support of their incredible customers—people like you who appreciate a great cup of coffee and a company committed to authenticity and quality.

So, whether you're a coffee aficionado or just someone in search of a great brew, make sure to check out PERC Coffee. Their journey is as inspiring as the aroma of their freshly roasted beans, and through their coffee, they invite you to be a part of their story.

Experience the love and dedication that goes into every cup. Visit their website at https://perccoffee.com and explore their wide selection of coffees, merchandise, and gear. Join the PERC Coffee community and embark on a coffee adventure like no other. Cheers to good times and amazing coffee!

Date: August 2, 2023, 7:42 pm UTC
For Merchant: PERC Coffee - Website: https://perccoffee.com

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