In the bustling marketplace of online grocery services, Field & Flower stands as a captivating tale of roots, innovation, and the passion-fueled journey of its founders. Born in 2010, this Somerset-based gem is the brainchild of James Mansfield and James Flower, whose complementary passions for agriculture and sustainable living have cultivated a brand that is as hearty as its selections. Springfield's rich, verdant landscape cradles the operations of this dynamic duo, drawing on the region's tradition of fine farming to feed households across the UK.
With a name that pays homage to its bucolic roots, Field & Flower bridges the gap between independent British farming and the modern consumer. Every package they deliver — whether it’s a robust sirloin steak or artisanal cheese — carries the story of generations of farmers committed to the land and their craft. This isn't mere commerce; it’s a mission to bring sustainable, ethical food choices to over 20,000 households while nurturing local livelihoods and championing a living planet.
The ethos of Field & Flower resonates in their steadfast commitment to local partnerships. By working exclusively with independent farmers who practice extensive free-range farming systems, the brand ensures that every product is ethically sourced and 100% traceable. This commitment to integrity sets the stage for a narrative of sustainability, where each cow, sheep, and pig is part of a larger, intricately woven fabric of responsible agriculture. Such is their dedication that even their surplus and unsold products find purpose, donated to FareShare South West in Bristol to aid in community nourishment.
True to their commitment to minimizing waste, Field & Flower embraces a whole-carcass philosophy. Each cut is sourced to order, thereby reducing food waste significantly, while some unique offerings — from Beef Neck on the Bone to the oft-overlooked Chicken Hearts — cater to customers eager for uncommon culinary adventures. This approach not only showcases their respect for every animal but also their commitment to bringing diversity to dining tables across the UK.
Amidst the hustle of daily life, Field & Flower has carved out a convenience that modern consumers crave while maintaining an old-world charm and quality that are often lacking in contemporary food services. Their flexible subscription service is tailor-made for today's discerning consumer, offering ease of use with the allure of rare finds and custom selections. Whether subscribing for repeated delights or opting for a one-off order, customers are not simply buying products; they are buying into an ethos, an experience, a sustainable lifestyle choice.
The fruits of their labor are not just enjoyed in their delectable offerings but are also recognized in accolades that pepper their history. As winners of prestigious awards like the Online Butchers Shop of the Year 2018 and the Grocer Gold Specialist Online Retailer 2021, their achievements are a testament to their quality and unwavering focus on excellence. The indelible tagline from The Telegraph, branding them “a cut above the rest,” captures the quintessence of Field & Flower’s impact on customers and industry peers alike.
Another remarkable aspect of Field & Flower’s operation lies in the environmental consciousness that permeates their supply chain. From recyclable cardboard boxes to CO2-neutral deliveries via DPD, their dedication to sustainability reflects a profound respect for our planet. Such meticulous attention to detail ensures that their environmental footprint remains as light as possible, mirroring their commitment to ethical and green farming practices throughout their operations.
The community that Field & Flower fosters extends beyond the farmers, suppliers, and environmental efforts to encompass the devoted members who partake in their subscription services. Loyalty is rewarded with perks such as free cuts, member-exclusive selections, and discounts on future orders, effectively creating a network bound together by the shared values of quality, taste, and sustainability — a network that contributes to an impressive 4.9 out of 5 rating on Review.io and a 4.7 on Trustpilot, as evidenced by over 2,000 laudatory reviews.
In conclusion, Field & Flower isn’t simply an online retailer. It's a remarkable narrative of heritage, quality, and innovation intertwined. James Mansfield and James Flower have woven a legacy that aligns with modern sensibilities and demands, yet remains rooted in the pastoral idylls of the Somerset landscape. By prioritizing local farmers, sustainable practices, and gourmet offerings, Field & Flower continues to capture the essence of farmhouse charm with each package delivered, creating an experience that is both engaging and essential for today’s conscious consumer.
Date: May 27, 2025, 12:03 am UTC
For Merchant: Field And Flower - Website: https://www.fieldandflower.co.uk
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In the age of convenience and efficiency, online grocery shopping has become more popular than ever. With a few clicks, you can have fresh produce, pantry staples, and even specialty items delivered right to your doorstep. But what if you could take it a step further and support local farmers and artisan producers in the process? Enter Field & Flower, a direct-to-customer grocery subscription service that is revolutionizing the way we shop for food.
Founded in 2010 by James Mansfield and James Flower, Field & Flower is the brainchild of a fifth-generation Somerset beef farmer and an agricultural enthusiast. Their mission is clear: to champion local farmers, promote sustainable farming practices, and provide customers with the highest quality products available. From day one, they have been committed to creating a positive impact on the environment and supporting the livelihoods of those who work the land.
At the heart of Field & Flower's ethos is their dedication to working exclusively with independent British farmers who prioritize extensive free-range farming systems. This means that every cut of meat, every catch of fish, and every slice of artisan cheese is not only of the utmost quality but also 100% traceable. From a single cow on the Flower family farm to a vast array of over 200 products and 20,000 households, Field & Flower ensures that you know exactly where your food comes from.
Food waste is a significant concern in our society, but Field & Flower is actively working to combat it. By sourcing every cut to order and working with whole carcasses, they minimize waste and maximize efficiency. In the event that there is surplus meat, rather than letting it go to waste, Field & Flower donates it to FareShare South West, a Bristol-based charity that redistributes surplus food to over 150 charities, schools, and community groups. So not only can you feel good about the food you're eating, but you can also know that you're making a positive impact on your community.
Field & Flower brings you more than just the standard cuts of meat you'll find at your local supermarket. With a wide range of products, they offer both fridge and freezer staples as well as more unique and hard-to-find cuts. Craving something different? How about Beef Neck on the Bone, Ribeye Bacon, or even Chicken Hearts? Field & Flower has it all, ensuring that you'll never be short on options when it comes to creating delicious and exciting meals.
What truly sets Field & Flower apart is their commitment to supporting the farmers they work with. They firmly believe in paying their farmers above the market rate and have established long-standing relationships with many of them. From their chicken farmer Stuart Perkins to their pig farmer Simon Price, these partnerships are a testament to the trust, respect, and mutual benefit that Field & Flower strives to foster.
But it doesn't end there. Field & Flower is dedicated to minimizing their impact on the environment and promoting sustainability. Their cardboard boxes and ice packs are 100% recyclable, ensuring that the packaging doesn't contribute to unnecessary waste. Additionally, they have partnered with DPD as their courier service, a company that is CO2 neutral. This means that not only can you enjoy the convenience of having your groceries delivered to your doorstep, but you can do so knowing that it is being done in an environmentally responsible manner.
When it comes to their meat, Field & Flower takes no shortcuts. Prime cuts of beef are dry-aged for a minimum of 28 days, while lamb and pork are aged for 5 days. This careful process enhances the flavor and tenderness of the meat, delivering an unparalleled dining experience. For those looking to support sheep farmers in the UK, Field & Flower also offers a range of salt-aged hogget, allowing you to savor unique and delicious cuts while supporting local agriculture.
Field & Flower's commitment to excellence and championing local produce has not gone unnoticed. They have received numerous accolades, including Online Butchers Shop of the Year in 2018, Observer Food Monthly's Best Independent Retailer in 2019, and the Grocer Gold Specialist Online Retailer in 2021. The Telegraph has even hailed them as 'a cut above the rest,' solidifying their reputation as a trusted and respected brand in the industry.
Whether you're looking for a convenient subscription service or prefer to place a one-off order, Field & Flower offers flexibility to suit your needs. Their subscription service allows you to customize your deliveries, and with loyalty rewards available, you can enjoy free cuts, access to their Member Exclusive range, and even money off future orders. They have truly thought of everything to make your shopping experience as enjoyable as possible.
Need more proof of their excellence? Field & Flower boasts an outstanding rating of 4.9 on Review.io and 4.7 on Trustpilot, with over 2,000 combined reviews. Happy customers rave about the quality of the products, the exceptional customer service, and the ease of ordering. With such high ratings and positive feedback, it's clear that Field & Flower is delivering on its promise to provide exceptional service and unparalleled products.
So, if you're ready to revolutionize the way you shop for groceries and support local farmers and artisans in the process, look no further than Field & Flower. With their commitment to sustainability, traceability, and quality, they are leading the way in the online grocery industry. Join the movement and discover a new way to shop that benefits both you and the planet.
Date: December 1, 2023, 1:49 pm UTC
For Merchant: Field And Flower - Website: https://www.fieldandflower.co.uk
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