In the age of convenience and efficiency, online grocery shopping has become more popular than ever. With a few clicks, you can have fresh produce, pantry staples, and even specialty items delivered right to your doorstep. But what if you could take it a step further and support local farmers and artisan producers in the process? Enter Field & Flower, a direct-to-customer grocery subscription service that is revolutionizing the way we shop for food.

Founded in 2010 by James Mansfield and James Flower, Field & Flower is the brainchild of a fifth-generation Somerset beef farmer and an agricultural enthusiast. Their mission is clear: to champion local farmers, promote sustainable farming practices, and provide customers with the highest quality products available. From day one, they have been committed to creating a positive impact on the environment and supporting the livelihoods of those who work the land.

At the heart of Field & Flower's ethos is their dedication to working exclusively with independent British farmers who prioritize extensive free-range farming systems. This means that every cut of meat, every catch of fish, and every slice of artisan cheese is not only of the utmost quality but also 100% traceable. From a single cow on the Flower family farm to a vast array of over 200 products and 20,000 households, Field & Flower ensures that you know exactly where your food comes from.

Food waste is a significant concern in our society, but Field & Flower is actively working to combat it. By sourcing every cut to order and working with whole carcasses, they minimize waste and maximize efficiency. In the event that there is surplus meat, rather than letting it go to waste, Field & Flower donates it to FareShare South West, a Bristol-based charity that redistributes surplus food to over 150 charities, schools, and community groups. So not only can you feel good about the food you're eating, but you can also know that you're making a positive impact on your community.

Field & Flower brings you more than just the standard cuts of meat you'll find at your local supermarket. With a wide range of products, they offer both fridge and freezer staples as well as more unique and hard-to-find cuts. Craving something different? How about Beef Neck on the Bone, Ribeye Bacon, or even Chicken Hearts? Field & Flower has it all, ensuring that you'll never be short on options when it comes to creating delicious and exciting meals.

What truly sets Field & Flower apart is their commitment to supporting the farmers they work with. They firmly believe in paying their farmers above the market rate and have established long-standing relationships with many of them. From their chicken farmer Stuart Perkins to their pig farmer Simon Price, these partnerships are a testament to the trust, respect, and mutual benefit that Field & Flower strives to foster.

But it doesn't end there. Field & Flower is dedicated to minimizing their impact on the environment and promoting sustainability. Their cardboard boxes and ice packs are 100% recyclable, ensuring that the packaging doesn't contribute to unnecessary waste. Additionally, they have partnered with DPD as their courier service, a company that is CO2 neutral. This means that not only can you enjoy the convenience of having your groceries delivered to your doorstep, but you can do so knowing that it is being done in an environmentally responsible manner.

When it comes to their meat, Field & Flower takes no shortcuts. Prime cuts of beef are dry-aged for a minimum of 28 days, while lamb and pork are aged for 5 days. This careful process enhances the flavor and tenderness of the meat, delivering an unparalleled dining experience. For those looking to support sheep farmers in the UK, Field & Flower also offers a range of salt-aged hogget, allowing you to savor unique and delicious cuts while supporting local agriculture.

Field & Flower's commitment to excellence and championing local produce has not gone unnoticed. They have received numerous accolades, including Online Butchers Shop of the Year in 2018, Observer Food Monthly's Best Independent Retailer in 2019, and the Grocer Gold Specialist Online Retailer in 2021. The Telegraph has even hailed them as 'a cut above the rest,' solidifying their reputation as a trusted and respected brand in the industry.

Whether you're looking for a convenient subscription service or prefer to place a one-off order, Field & Flower offers flexibility to suit your needs. Their subscription service allows you to customize your deliveries, and with loyalty rewards available, you can enjoy free cuts, access to their Member Exclusive range, and even money off future orders. They have truly thought of everything to make your shopping experience as enjoyable as possible.

Need more proof of their excellence? Field & Flower boasts an outstanding rating of 4.9 on Review.io and 4.7 on Trustpilot, with over 2,000 combined reviews. Happy customers rave about the quality of the products, the exceptional customer service, and the ease of ordering. With such high ratings and positive feedback, it's clear that Field & Flower is delivering on its promise to provide exceptional service and unparalleled products.

So, if you're ready to revolutionize the way you shop for groceries and support local farmers and artisans in the process, look no further than Field & Flower. With their commitment to sustainability, traceability, and quality, they are leading the way in the online grocery industry. Join the movement and discover a new way to shop that benefits both you and the planet.

Date: December 1, 2023, 1:49 pm UTC
For Merchant: Field And Flower - Website: https://www.fieldandflower.co.uk

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